After Bang Bang Now Happy New Year Trailer makes high Demand : Red Chillies used all possible Digital Platforms Social Media, Mobile (VAS), DTH & Application Economy to ensure a large user preferred reach for the trailer. The distinguishing feature was that HNY trailer was first launched on Facebook native video player using an application wherein the trailer was not only launched on the Facebook page of HNY but also the timelines of all the users who subscribed to the app. The total views of the trailer from all platforms cross a record breaking number of 4 million in 24 hours. While Bang Bang trailer starrer Hrikthik Roshan and Katrina kaif got the million views within 24 hours. Before releasing happy New Year trailer Bang Bang had also created Buzz on Youtube, Now happy new year trailer soars in the air.
Below are the statistics of 24 hours from the minute the trailer of Happy New Year was launched on all the Digital Platforms, which got it more than 4 million view.
1.5 Billion Impact only on Aug 14
5 Hash Tags trending of Happy New Year (PFA Screen Shot Attached)
AIRTEL WAP
They have over 15 million visitors every day
SMS
Over 300,000 fans received it via SMS service (missed call facility)
Over 25,000 fans received it via email
First film trailer to be launched on FB and becomes the most viewed movie trailer on FB Native Player across the Globe
1.5 Million Trailer Views
2.8 Million Post Interaction & over 18 Million FB users reached.
Over 360K Likes for the trailer (Highest Ever)
The film features is Shahrukh Khan, Deepika Padukone, Abhishek Bachhan, Boman irani, Sonu Sood, Vivaan shah and Jackie shroff and the Direction made by Farah Khan under the banner of Red chilies Entertainment. After seven thrilling posters of Happy New Year, the much awaited motion poster of this Shahrukh Khan-Deepika Padukone-Abhishek Bachchan starrer revealed. And must say, it was worth the wait. The trailer has the entire cast in a ‘get-set-go’ pose which promises a lot of action in the film. The tagline, “Iss Diwaali… todenge taale… Indiawale” is pretty impressive and the tantalizing music raises our curiosity. The actors dressed in two avatars; first like slick robbers and then like jazzy performers.
This will be the third collaboration of Khan with the director. they previously worked on Main Hoon Na (2004) and Om Shanti Om (2007), the latter of which also featured Padukone as the female lead “Happy New Year” and it is one of the most anticipated films of the year. In one of the posters, the stars are seen in sparkling dance outfits where as in the other poster they look sporty. Well, the film is creating enough hype with its dazzling posters. We wish for Farah and Shahrukh Khan to get the Tag of Blockbuster for their New upcoming venture.
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